Why YOU Should Have A Website
Are you wondering if your business or organization needs a web site? If so, here are some reasons why a web presence is important!
Establishing a web presence – Sooner or later your customers are going to expect you to have a web site. It is becoming more and more prevalent today that a business is legitimized by a web presence. Millions of people use the Internet every day and the number of web sites is currently estimated at well over 2.1 billion. In 1999 the estimate was eight million, which shows the explosive growth and need for web sites. As more people gain access to the Web, commercial interest in using the Web to conduct business will increase and the variety of non-business uses will be even greater.
Advertising and promotion – The World Wide Web has access to over 30 million people daily. To reach 10 million customers a web browser takes less than 18 months compared to 40 years using a telephone. With this said it shows how important web pages can be to businesses that acquire one. Web pages can also be updated in a short time and use of the web is virtually free. With over 2 billion web sites on the Web today with it more than doubling each year the explosive growth of the Internet and web pages is undeniable, which creates a sizable market potential for businesses.
Reducing costs – Printing costs for advertising materials are high and advertising materials become outdated quickly. Revisions and re-printing cause costs to increase tremendously! Web sites offer the opportunity to provide your customers with up-to-date information when they need it, and allow you the freedom to change your products, services and information quickly and efficiently.
Free Advertising – One of the features of having your own web site is the ability to link to other web sites, and more importantly, have them link to yours. This allows customers to find your web site through other channels, which increases the potential for traffic to your site.
Easy to find – Thanks to search engines, someone looking for the products, services, or information you offer can find you in a matter of seconds, no matter where they are. With a well-designed web site and a few good marketing techniques, you can broaden your customer base to anyone with Internet access.
Improve Customer Service – You may operate your company under “normal business hours,” but your web site stays open 24 hours a day, 7 days a week, anywhere in the world. Question and answer pages or “FAQ” pages can provide your customers with immediate help. Customer service is a great way to increase customer rapport and confidence, which can lead to more business and referrals.
Compete – If any of your competitors have a site you should too. If they don’t, here’s your chance to get a competitive edge.